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La Rifra Il Nito vs San Marzano Il Pumo Negroamaro

Tale of the tape.

The splurge
La Rifra Il Nito
Benaco Bresciano, Italy · Red blend
€24
The steal
Close cousin
San Marzano Il Pumo Negroamaro
Salento, Italy · Red blend
€9 save €15

Tale of the taste

La Rifra Il Nito San Marzano Il Pumo Negroamaro
Body 8 vs 8 · same
Tannin 6 vs 6 · same
Acidity 5 vs 5 · same
Sweetness 5 vs 5 · same
Fruit 10 vs 9 · 1 less on the steal

Five structure dials above — plus 13 flavour families weighed in the match behind the scenes.

Why it’s a dupe

Same dark-fruit coreSame full-throttle bodyAbout 38% of the price

Where to grab the steal

Typically around €9 (checked Aug 2026) — check live prices:

Prices are indicative — the retailer always has the last word.

Still want the splurge?

No judgment. Check prices for La Rifra Il Nito: Wine-Searcher · Vivino · Google Shopping

Price looks off?

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