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Emera Since 1974 Primitivo di Manduria vs Fantini Primo Sangiovese - Merlot

Tale of the tape.

The splurge
Emera Since 1974 Primitivo di Manduria
Primitivo di Manduria, Italy · Primitivo
€14
The steal
Close cousin
Fantini Primo Sangiovese - Merlot
Daunia, Italy · Red blend
€6 save €8

Tale of the taste

Emera Since 1974 Primitivo di Manduria Fantini Primo Sangiovese - Merlot
Body 8 vs 8 · same
Tannin 5 vs 5 · same
Acidity 4 vs 5 · +1 on the steal
Sweetness 6 vs 5 · 1 less on the steal
Fruit 6 vs 10 · +4 on the steal

Five structure dials above — plus 13 flavour families weighed in the match behind the scenes.

Why it’s a dupe

Shared Primitivo in the blendSame full-throttle bodySame firm grip of tanninAbout 40% of the price

Where to grab the steal

Typically around €6 (checked Aug 2026) — check live prices:

Prices are indicative — the retailer always has the last word.

Still want the splurge?

No judgment. Check prices for Emera Since 1974 Primitivo di Manduria: Wine-Searcher · Vivino · Google Shopping

Price looks off?

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