← Back to dupes

Elettra Primitivo vs Cielo e Terra Primitivo Puglia Primasole

Tale of the tape.

The splurge
Elettra Primitivo
Puglia, Italy · Primitivo
€18
The steal
Dead ringer
Cielo e Terra Primitivo Puglia Primasole
Puglia, Italy · Primitivo
€6 save €12

Tale of the taste

Elettra Primitivo Cielo e Terra Primitivo Puglia Primasole
Body 7 vs 8 · +1 on the steal
Tannin 5 vs 5 · same
Acidity 5 vs 4 · 1 less on the steal
Sweetness 6 vs 6 · same
Fruit 6 vs 10 · +4 on the steal

Five structure dials above — plus 13 flavour families weighed in the match behind the scenes.

Why it’s a dupe

Same Primitivo at heartSame Puglia postcodeSame sweet streakAbout 33% of the price

Where to grab the steal

Typically around €6 (checked Aug 2026) — check live prices:

Prices are indicative — the retailer always has the last word.

Still want the splurge?

No judgment. Check prices for Elettra Primitivo: Wine-Searcher · Vivino · Google Shopping

Price looks off?

Tell us and we will check it by hand.