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Azienda Agricola Morella Old Vines Primitivo vs Elettra Primitivo

Tale of the tape.

The splurge
Azienda Agricola Morella Old Vines Primitivo
Puglia, Italy · Primitivo
€53
The steal
Dead ringer
Elettra Primitivo
Puglia, Italy · Primitivo
€18 save €35

Tale of the taste

Azienda Agricola Morella Old Vines Primitivo Elettra Primitivo
Body 8 vs 7 · 1 less on the steal
Tannin 5 vs 5 · same
Acidity 5 vs 5 · same
Sweetness 5 vs 6 · +1 on the steal
Fruit 6 vs 6 · same

Five structure dials above — plus 13 flavour families weighed in the match behind the scenes.

Why it’s a dupe

Same Primitivo at heartSame Puglia postcodeSame fruit-first attitudeAbout 34% of the price

Where to grab the steal

Typically around €18 (checked Aug 2026) — check live prices:

Prices are indicative — the retailer always has the last word.

Still want the splurge?

No judgment. Check prices for Azienda Agricola Morella Old Vines Primitivo: Wine-Searcher · Vivino · Google Shopping

Price looks off?

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