Cheaper alternatives to Azienda Agricola Morella Old Vines Primitivo

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge

Azienda Agricola Morella Old Vines Primitivo

Puglia, Italy · Primitivo

BodyTanninAciditySweetnessFruit

€53

The steal

Dead ringer

Elettra Primitivo

Puglia, Italy · Primitivo

Same Primitivo at heart. Same Puglia postcode. Same fruit-first attitude. About 34% of the price.

€18 save €35

Full comparison Save to cellar

Save to cellar Full comparison

Prices are typical retail, checked Aug 2026 — the retailer has the last word.

• Dead ringer
  Domini San Pietro Il Primitivo

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €15

  save €38
  Compare Save
• Dead ringer
  Masca del Tacco Lu'Li Appassite

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €10

  save €43
  Compare Save

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