Cheaper alternatives to Azienda Agricola Morella Old Vines Primitivo

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge

Azienda Agricola Morella Old Vines Primitivo

Puglia, Italy · Primitivo

BodyTanninAciditySweetnessFruit

€53

The steal

Dead ringer

Elettra Primitivo

Puglia, Italy · Primitivo

Same Primitivo at heart. Same Puglia postcode. Same fruit-first attitude. About 34% of the price.

€18 save €35

Full comparison Save to cellar

Save to cellar Full comparison

Prices are typical retail, checked Sep 2026 — the retailer has the last word.

• Dead ringer
  Domini San Pietro Il Primitivo

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €15

  save €38
  Compare Save
• Dead ringer
  Masca del Tacco Lu'Li Appassite

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €10

  save €43
  Compare Save

• La Tunella Pignolo€28 → €8
• Château Enclos Haut Mazeyres Pomerol€46 → €18
• Lan Edición Limitada Rioja€34 → €13
• Domaine du Coulet - Matthieu Barret Billes Noires Cornas€83 → €32
• Marchesi di Gresy Langhe Virtus Rosso€34 → €12
• La Fornace Brunello di Montalcino€51 → €15
• Terroir Al Límit Soc. Lda Les Manyes€209 → €30
• Campillo Finca Cuesta Clara Raro Reserva€45 → €17

See every red wine dupe →