Cheaper alternatives to Iuli Umberta

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge

Iuli Umberta

Barbera del Monferrato Superiore, Italy · Barbera

BodyTanninAciditySweetnessFruit

€18

The steal

Close cousin

Conte di Campiano Sangiovese del Conte

Rubicone, Italy · Red blend

Shared Barbera in the blend. Same red-fruit crunch. About 36% of the price.

€6 save €12

Full comparison Save to cellar

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Prices are typical retail, checked Aug 2026 — the retailer has the last word.

• Close cousin
  Lenotti Veneto Rosso Passo Rosso

  Veneto, Italy · Red blend

  Shared Barbera in the blend
  €6

  save €12
  Compare Save
• Close cousin
  Patrizi Passo del Bricco

  Piemonte, Italy · Red blend

  Shared Barbera in the blend
  €6

  save €12
  Compare Save

See every red wine dupe →