Cheaper alternatives to Il Luoghi Franco

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge
Il Luoghi Franco
Toscana, Italy · Red blend
€49
The steal
Close cousin
Terenzi Morellino di Scansano
Morellino di Scansano, Italy · Red blend
Shared Cabernet Sauvignon in the blend. Same red-fruit crunch. About 29% of the price.
€14 save €35
Full comparison
Full comparison

Prices are typical retail, checked Aug 2026 — the retailer has the last word.

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