Cheaper alternatives to Emera Since 1974 Primitivo di Manduria

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge

Emera Since 1974 Primitivo di Manduria

Primitivo di Manduria, Italy · Primitivo

BodyTanninAciditySweetnessFruit

€14

The steal

Close cousin

Vigneti del Salento Primitivo I Muri

Puglia, Italy · Primitivo

Same Primitivo at heart. Same full-throttle body. Same sweet streak. About 38% of the price.

€5 save €9

Full comparison Save to cellar

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Prices are typical retail, checked Aug 2026 — the retailer has the last word.

• Close cousin
  Domodo Primitivo

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €5

  save €9
  Compare Save
• Close cousin
  Fantini Primo Sangiovese - Merlot

  Daunia, Italy · Red blend

  Shared Primitivo in the blend
  €6

  save €8
  Compare Save

See every red wine dupe →