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Varvaglione Cosimo Varvaglione Collezione Privata Negroamaro del Salento vs San Marzano Sud Primitivo - Merlot

Tale of the tape.

The splurge
Varvaglione Cosimo Varvaglione Collezione Privata Negroamaro del Salento
Salento, Italy · Red blend
€25
The steal
Dead ringer
San Marzano Sud Primitivo - Merlot
Salento, Italy · Red blend
€9 save €16

Tale of the taste

Varvaglione Cosimo Varvaglione Collezione Privata Negroamaro del Salento San Marzano Sud Primitivo - Merlot
Body 9 vs 9 · same
Tannin 6 vs 6 · same
Acidity 5 vs 5 · same
Sweetness 5 vs 5 · same
Fruit 6 vs 8 · +2 on the steal

Five structure dials above — plus 13 flavour families weighed in the match behind the scenes.

Why it’s a dupe

Shared Aglianico in the blendSame Salento postcodeSame dark-fruit coreAbout 36% of the price

Where to grab the steal

Typically around €9 (checked Aug 2026) — check live prices:

Prices are indicative — the retailer always has the last word.

Still want the splurge?

No judgment. Check prices for Varvaglione Cosimo Varvaglione Collezione Privata Negroamaro del Salento: Wine-Searcher · Vivino · Google Shopping

Price looks off?

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