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Di Majo Norante Don Luigi Riserva vs San Marzano Sud Primitivo - Merlot

Tale of the tape.

The splurge
Di Majo Norante Don Luigi Riserva
Molise, Italy · Red blend
€27
The steal
Close cousin
San Marzano Sud Primitivo - Merlot
Salento, Italy · Red blend
€9 save €18

Tale of the taste

Di Majo Norante Don Luigi Riserva San Marzano Sud Primitivo - Merlot
Body 9 vs 9 · same
Tannin 7 vs 6 · 1 less on the steal
Acidity 5 vs 5 · same
Sweetness 5 vs 5 · same
Fruit 5 vs 8 · +3 on the steal

Five structure dials above — plus 13 flavour families weighed in the match behind the scenes.

Why it’s a dupe

Shared Aglianico in the blendSame full-throttle bodySame fresh backboneAbout 33% of the price

Where to grab the steal

Typically around €9 (checked Aug 2026) — check live prices:

Prices are indicative — the retailer always has the last word.

Still want the splurge?

No judgment. Check prices for Di Majo Norante Don Luigi Riserva: Wine-Searcher · Vivino · Google Shopping

Price looks off?

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