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Castello Finoto Brunello di Montalcino vs Ciù Ciù Marche San Carro Rosso

Tale of the tape.

The splurge
Castello Finoto Brunello di Montalcino
Brunello di Montalcino, Italy · Sangiovese
€28
The steal
Close cousin
Ciù Ciù Marche San Carro Rosso
Marche, Italy · Sangiovese · Montepulciano
€11 save €17

Tale of the taste

Castello Finoto Brunello di Montalcino Ciù Ciù Marche San Carro Rosso
Body 7 vs 7 · same
Tannin 7 vs 6 · 1 less on the steal
Acidity 7 vs 6 · 1 less on the steal
Sweetness 4 vs 5 · +1 on the steal
Fruit 6 vs 10 · +4 on the steal

Five structure dials above — plus 13 flavour families weighed in the match behind the scenes.

Why it’s a dupe

Shared Sangiovese in the blendSame full-throttle bodySame firm grip of tanninAbout 39% of the price

Where to grab the steal

Typically around €11 (checked Aug 2026) — check live prices:

Prices are indicative — the retailer always has the last word.

Still want the splurge?

No judgment. Check prices for Castello Finoto Brunello di Montalcino: Wine-Searcher · Vivino · Google Shopping

Price looks off?

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