Cheaper alternatives to Zensa Puglia Primitivo

Already a fair price, so there’s no true dupe. But these taste almost the same and cost a little less:

The original

Zensa Puglia Primitivo

Puglia, Italy · Primitivo

BodyTanninAciditySweetnessFruit

€10

Similar, for less

Close cousin

Vigneti del Salento Primitivo I Muri

Puglia, Italy · Primitivo

Same Primitivo at heart. Same Puglia postcode. Same full-throttle body. About 55% of the price.

€5 save €5

Full comparison Save to cellar

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Prices are typical retail, checked Sep 2026 — the retailer has the last word.

• Close cousin
  Domodo Primitivo

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €5

  save €5
  Compare Save
• Close cousin
  San Marzano I Tratturi Negroamaro

  Puglia, Italy · Red blend

  Shared Primitivo in the blend
  €6

  save €4
  Compare Save