Cheaper alternatives to MM Winemaker Lionel Goat 10 Collection Primitivo

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge

MM Winemaker Lionel Goat 10 Collection Primitivo

Puglia, Italy · Primitivo

BodyTanninAciditySweetnessFruit

€40

The steal

Dead ringer

Cantine Paradiso Rosso

Puglia, Italy · Primitivo

Same Primitivo at heart. Same Puglia postcode. Same firm grip of tannin. About 37% of the price.

€15 save €25

Full comparison Save to cellar

Save to cellar Full comparison

Prices are typical retail, checked Sep 2026 — the retailer has the last word.

• Dead ringer
  Maxale Appassimento Primitivo

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €12

  save €28
  Compare Save
• Dead ringer
  Notte Rossa Primitivo Puglia

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €13

  save €27
  Compare Save

• Torre Zambra Villamagna Riserva€49 → €19
• Bodegas Staphyle Serie Microterroirs Vista Flores€32 → €8
• Oxer Wines Manttoni€57 → €11
• Aldinger GJA Reserve€55 → €15
• Pierre Usseglio Châteauneuf-du-Pape Not For You!€308 → €30
• Ramos Pinto Urtiga Terraços Pré-Filoxéricos€363 → €34
• Iviti Iugero Cabernet Franc€33 → €12
• Monte da Capela Herdade da Capela Grande Reserva€39 → €9

See every red wine dupe →