Cheaper alternatives to MM Winemaker Lionel Goat 10 Collection Primitivo

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge

MM Winemaker Lionel Goat 10 Collection Primitivo

Puglia, Italy · Primitivo

BodyTanninAciditySweetnessFruit

€40

The steal

Dead ringer

Cantine Paradiso Rosso

Puglia, Italy · Primitivo

Same Primitivo at heart. Same Puglia postcode. Same firm grip of tannin. About 37% of the price.

€15 save €25

Full comparison Save to cellar

Save to cellar Full comparison

Prices are typical retail, checked Aug 2026 — the retailer has the last word.

• Dead ringer
  Maxale Appassimento Primitivo

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €12

  save €28
  Compare Save
• Dead ringer
  Notte Rossa Primitivo Puglia

  Puglia, Italy · Primitivo

  Same Primitivo at heart
  €13

  save €27
  Compare Save

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