Cheaper alternatives to Bruno Giacosa Barbera d’Alba

Separated at birth. We found 3 dupes — same taste profile, same swagger, minus the prestige markup.

The splurge

Bruno Giacosa Barbera d’Alba

2006 · Piemonte, Italy · Barbera

BodyTanninAciditySweetnessFruit

€65

The steal

Dead ringer

Iuli Umberta

Barbera del Monferrato Superiore, Italy · Barbera

Same Barbera at heart. Same red-fruit crunch. About 28% of the price.

€18 save €47

Full comparison Save to cellar

Save to cellar Full comparison

Prices are typical retail, checked Sep 2026 — the retailer has the last word.

• Dead ringer
  Massolino Barbera d'Alba

  Barbera d'Alba, Italy · Barbera

  Same Barbera at heart
  €16

  save €49
  Compare Save
• Dead ringer
  Araldica Ceppi Storici Barbera d'Asti

  Barbera d'Alba, Italy · Barbera

  Same Barbera at heart
  €10

  save €55
  Compare Save

• Sartori di Verona Reius Amarone della Valpolicella Classico€32 → €12
• Kistler Russian River Valley Pinot Noir€109 → €22
• E. Guigal Côte-Rôtie La Landonne€570 → €64
• Casa Castillo Las Gravas€44 → €14
• Begali Lorenzo Amarone della Valpolicella Classico€44 → €16
• Ceretto Barbaresco€54 → €20
• Château Bellegrave Pomerol€44 → €15
• Dehesa de Los Canónigos Solideo€40 → €14

See every red wine dupe →